Job Description: Marketing Assistant

Field	Detail
Division	Department Assigned
Department	Marketing
Reports To	Highest Officer of Department
Supervises	None
Coordinates With	Sales Team, Sales Support, Coordinators, Management, and IT (for Media Channels)
Prepared by	Justin Cesar N. Aquino, Operations Director — Nov 19, 2025
Reviewed by	Lourdes P. Abayan, HRMD Director
Approved by	Edna S. Arevalo, Chief Operating Officer

Job Summary

The Marketing Assistant is instrumental in the development and execution of the company's marketing strategy. Responsibilities include identifying and profiling target clients, continually refining these profiles, and crafting engaging narratives for the company's offerings. The role extends to operational support in implementing marketing strategies, coordinating with artists, designers, writers, and external organizations to produce effective marketing materials, and evaluating the success of marketing initiatives through surveys and key performance metrics.

Duties and Responsibilities

1. Strategic Support and Client Profiling

Aids in creating and enhancing the target client profile for strategic marketing alignment.
Collaborates in updating the client profile to improve predictions of client behavior and needs.

2. Narrative Development and Content Creation

Contributes to the development of compelling product and service narratives.
Participates in the storytelling process for marketing campaigns.

3. Implementation and Coordination

Supports the implementation of marketing strategies.
Liaises with artists, designers, writers, marketing agencies, event organizers, and publishers to create and disseminate marketing materials.
Assists in organizing and supervising marketing events and promotional activities.

4. Effectiveness Measurement

Assists in deploying surveys and gathering data to determine the effectiveness of marketing materials and campaigns.
Reports on key metrics and performance indicators to assess the impact of marketing strategies.

Authorities

Authorized to engage and coordinate with external creatives and organizations under the supervision of the Department Head for the production of marketing materials.

Reports / Accomplishments

Maintains documentation of all marketing initiatives, including client profiles, narrative developments, and coordination efforts.
Prepares and presents reports on the effectiveness of marketing strategies, supported by data from surveys and performance metrics.

Job Specification

Field	Detail
Education	Degree or coursework in Marketing, Business, Communications, or a related field with an understanding of market research and creative processes
Experience	Experience in marketing assistance, coordination with creative teams, or a related field is beneficial
Hours of Work	8:30 am to 7:00 pm, compressed work schedule, Monday to Friday
Working Condition	Air-conditioned office
Tools & Equipment	Computer powerful enough to perform duties
Certifications & Qualifications	Strong communication and interpersonal skills. Ability to work effectively with a team and coordinate with multiple stakeholders.

Related Pages

Job Descriptions — All job descriptions index
JD Technical Sales 260112 — Technical Sales Engineer role that Marketing coordinates with
Comfac Sales Knowledge Base — Sales reference material aligned with Marketing activities
Comfac CRM – Customer Qualification & Conversion Process — CRM process fed by Marketing outputs
SCA Program Plan 260320 — Track 1 (Marketing) in the SCA program covers the Marketing-to-Sales handoff and CRM data quality